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Top 10 Market Research Companies in India


“Market is a word that has a whole new world in it.”

No matter how small or big your business is, no matter the product you are introducing has never been introduced before or there are already a lot of competitors for you in the line, no matter you are beginning with a spa service or a teaching one, your business needs marketing research before anything else.

Marketing research is a large process in which the producers, indirect and direct customers and users ensure to get linked together with the help of information that’s used to learn various marketing opportunities and threats. With the help of the right kind of marketing search teams, a company can learn about its SWOT – Strengths, Weaknesses, Opportunities and Threats.

A marketing research team can help you with:

– Monitoring your performance in the market
– Learning how your product can change the life and lifestyle of your users
– Explain where you product can get an increased or boosted demand, and why
– Evaluate all the actions that have been taken to boost the marketing of your product, services or business as a whole
– Define the opportunities that can be grabbed by your business
– Learn ways with the help of which the threats for your business can be avoided
– Solve all kinds of marketing problems
– Connect you with customers in a much better and easier way

Now that you know what a marketing research company or team can do for you.

It is time for you to learn about the top marketing research companies in the country.

1. IMRB International

A name that always tops the list – IMRB International has its corporate office in the most happening city of India – Mumbai. It is a major part of the WPP Company, which has its global existence in 100 different countries around the world. It is said to be a brand in the field of marketing researching.

Headquarters: Mumbai, MH
Key people: Preeti Reddy, Kalpana Sitaraman
Founded In: 1971

2. RNB Research

With its corporate office in New Delhi, India, RNB Research, which was established in the year 1995, is an ISO 9001:2000 certified marketing research as well as data collection company that exists in countries like South Africa, Thailand, India, China, Philippines and Russia. It is said to be one of the top five marketing research companies in India.

Headquarters: New Delhi
Key people: Mr.P Kumar
Founded In: 1995

3. Market Xcel Data Matrix Private Limited

A name that can never be missed in the list of top market research companies in India – Market Xcel Data Matrix Private Limited provides you with all kinds of solutions for your marketing research needs. It has its headquarters in New Delhi, India.

Headquarters: New Delhi
Key people: R Vishal Oberoi, Ashwani Arora, Alwin N. Samuel, Aakash Bhasin, Manish Narang
Founded In: 2000

4. Majestic MRSS

A player in the field of Marketing Research and Survey – Majestic MRSS has its presence in a lot of Asian countries. It provides various businesses with various research services. It has its corporate office in Mumbai, Maharashtra and it is in the market since 1992.

Headquarters: Mumbai
Key people: Sarang Panchal, Sandeep Bhatia, Joseph Eapen, Salil Sabnis, Rashid Pattakal, Majid Dasurkar, Bhawana Sinha, Ashutosh Jathar
Founded In: 1992

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5. TNS India Private Limited

This company may not be a very old one in the market, since it was established in the year 1997, but it has been leaving its footprints for all the baby companies in the field of marketing research. With its headquarters in London, UK, it has been serving various businesses in India for quite some time now. It focuses on delivering the insight of a business by providing it with enough marketing data and information.

Headquarters: New Delhi
Key people: Chhavi Bhargava, Hemant Dham, Neerja Wable, Dipika Sharma, Stuart Campbell-Morris
Founded In: 1992

6. Hansa Research

This company was introduced in the year 1983 in Mumbai, Maharashtra. Its main forte is marketing research and data measurement. No matter what kind of a marketing issue you are going through at the moment, or what kind of marketing information you need, this is the company that can provide you with utmost help that you need.

Headquarters: Mumbai
Key people: Ashok Das, Ashok Das, Shekhar Swamy, Vathsala Ravindran, Srinivasan Raman
Founded In: 1983

7. IDC India

This company was introduced in the market in the year 1964, when the competition was not very stiff. However, it survived for more than 50 years and is still serving businesses with its awesome marketing research services. In fact, it is said to be a dominating company in the world of business analysis and marketing research. It has its corporate office in Framingham, USA, but it is loved by the businesses in India.

Headquarters: New Delhi
Key people: Mahalingam Balaji, Venu Reddy
Founded In: 1964

8. IPSOS Indica Research

Even though its corporate office is in Paris, France, it has created a boom in the market of India. Businesses thank this name to be there in the country since it has been a leading player in the field of data research as well as analysis for last 40 years. It is said to be one of the oldest and best marketing research companies in the country.

Headquarters: Mumbai
Key people: Amit Adarkar, Jyoti Malladi, Vidya Sen
Founded In: 1975

Also Read: List of 7 HR Certification Courses in India

9. Millward Brown

This company has its own style of conducting marketing research for your business; it has its headquarters in New York, but it is quite a prominent and respected name in India. It helps businesses with research with regards to advertising, marketing and communication of media. Ever heard of Kantar group? It is a subsidiary of the same.

Headquarters: Haryana
Founded In: 1973

10. The Nielsen

Not just known in India, but globally known, The Neilson Company has been playing a very important role in the country. It exists in 100 different countries and provides businesses with a huge list of services to check the insights of their tasks as well as their target customers and users. It is into researching, surveying and measuring of data.

Headquarters: Mumbai
Key people: Brian J. West, Dinesh Kapoor, Laveesh Bhandari, Biswarup Banerjee
Founded In: 1983

Go ahead and choose the best marketing research company for your business; it can help you get the best for your products and services. You must learn in and out about the company before you hire it for your business. Ensure to visit the website and gather as much of information as you can about various marketing companies so that in the end, you are able to appoint the best one to boost your business and take it to greater heights. Hiring a good marketing research team is the first step towards building a strong business to serve better to the target audience.

Are you running a startup looking to streamline your HR processes and concentrate on developing solutions to crucial problems? Get sumHR’s features for free. Just call +917718873528 or book a demo with us to know more about sumHR

Author bio: Hansica – A content strategist editor at HR Software proven track record for editorial innovation across platforms. Hansica keeps herself up to date with the latest digital trends, in particular SEO best practices and the role of content within that complex system.

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