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How to Pitch a Business: For Budding Startups

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Ankkita Chauhan
December 6, 2012

Pitching a new business or an idea is something that requires preparation and rehearsal. Although, preparation and hard work would be redundant if your business or idea itself is not brilliant, to begin with.

Business idea

To make your idea is not accidentally of resemblance to a pre-existing idea, research it. This should be conducted at a very early stage. Any changes therefore can be made accordingly before it could be too late to make any at all.

Outdo yourself

A business pitch should nothing short of capture people’s minds. Do all you can to make sure your business idea is exceptional and hard to say no to. Keep improving on your idea at every stage and make it much better than what it already is.


Prepare the facts, pros and cons, statistics etc. It would help you pitch better with more confidence knowing that you are armed with the facts. Also, it would leave a better impression on the minds of the organization that you are pitching to. It will nudge them toward taking your business pitch seriously.


Conduct a research on the organization/VC you will be pitching too. Researching them and the kind of business they do will accordingly help you alter your pitch in accordance with their business. You will also better understand their likes and dislikes, and conduct yourself in accordance on the day of the pitch.

Professionally confident

If you are amongst the people on the pitching team, you should master the art of being confident and tackle nervousness. It is important to stay professional and be confident about the idea you pitch. Be relaxed and believe in your idea. By doing so, you will conduct the business pitch with a passion for the idea and will hence leave no room for nervousness.

To conduct a successful business pitch for a small business, simply work hard on your idea, stay as ethical as possible at every stage, and believe in your idea. If you are passionate about what you pitch, the VC will show more inclination toward your business due to the exhibition of your fondness toward the idea.

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Written by
Ankkita Chauhan
Ankita is a content writer at SocioSquares. She has 4+ years hands-on experience in copywriting, marketing and social media.
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