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5 Characteristics of Leaders in Startups / Small Businesses

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Ankkita Chauhan
December 3, 2012

More than any other point in business, the startup is when the business and the employees most need their leaders. To carry them with ease through the instability and uncertainties, an exceptionally brilliant leader will become a firm’s guarantee of achieving success in a competitive marketplace.

Dynamic Leader

A business needs to be led by a leader who possesses the ability to inspire people. He/she should be an exceptional personality with the ability to turn heads and ‘wow’ people with their dynamism and persona.


The word visionary and leadership go hand in hand. A leader in a startup and small business should possess clarity of what he/she wants. When a leader knows what they want, working on it becomes easier, and fishing out irrelevance that doesn’t aid goals and targets is easily accomplished. A visionary, inevitably, will be a brilliant leader.

Rational & Logical

A good leader needs to be practical, and needs to be able to weigh out options as well as pros and cons to make rational decisions. A sensible leader emits prudency in his/her decisions and how to go about doing the business.

Ethics & Goodwill

Brilliance is a quality that burns bright in a leader. One can’t shine with the brilliance of a star without being ethical. Doing business with motives and means that are unethical is most certainly not a quality a brilliant leader possesses. Goodwill in a business leader aids goodwill in the business.


A leader in a startup should be open to new ideas. He/she should not only underestimate an idea but also never underestimate where or whom the ideas come from. Even if a subordinate were to come up with an idea, a good leader should consider it. If not accept an idea, he/she should be patient and encouraging to the person supplying it.

A brilliant leader in a small business or a startup should possess these five qualities and emit nobility in their personality and style of handling their work.

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Written by
Ankkita Chauhan
Ankita is a content writer at SocioSquares. She has 4+ years hands-on experience in copywriting, marketing and social media.
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